BIC – Bench hunt

Object customization – Painting on 8 benches made from recycled BIC pens and distributed throughout France.

Creation of 8 unique designs painted on benches made from recycled BIC brand pens. Using outdoor paint and varnish, the illustrations and lettering express the DNA of each bench’s region with colorful drawings of local fauna and flora. A contest held during the summer encouraged the BIC community to find the bench in their city and take a photo of it from behind with the claim “Des stylos BIC, devenus banc public” (BIC pens, turned into a public bench).

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