Cabaïa – Christmas labels

Illustrations and lettering on the theme of Christmas presented at events held in two Cabaïa stores, in Nantes and Lyon. The invited guests were loyal customers and winners of a contest organized by the brand. The label sheets, composed of colorful and festive illustrations, were provided to participants to be personalized as they were inspired using colorful and festive markers and pens. The labels were then cut, hole-punched and adorned with colorful threads on-site during the event.