Zespri – Kiwis in the orchards

360° Artistic direction – Conceptualization and design of the brand space installed on the esplanade of the Saint-Lazare train station in Paris.

Fruity illustrations and sumptuous lettering to brighten up the Zespri space installed at the Saint-Lazare train station, transformed in the brand’s colors for a week. I designed the layout for the reception, photocall, claw machine, and a mural. Goodies (socks, bandanas, K-way jackets) and a kakemono were also created in line with the brand and the event. The public also received kiwis in the reusable bags that I designed in collaboration with the Zespri brand in 2022.

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